I stopped acting long ago and have been a professional writer and editor for the last couple of decades. In today's cultural and literary climate, writers are encouraged to become popular in order to sell books. Even if we aren't selfie junkies, we are supposed to post on social media, "engage" with our audience if we are lucky enough to have one, or develop an audience by interacting. We should do so while being mindful that nobody likes to be "sold to," so experts advise to post 90 percent social content and only 10 percent about our books. The message is: Become famous by being nice, publicly interested in other people (the private stuff doesn't matter), supportive, and above all else, authentic—so that people (who hopefully love what we write) feel that they know the real us and will want to reciprocate by buying, talking about, and being eager to read our next books.
If this process is not natural to us (and I would wager few writers find this natural), we can combat it with fantasies: if I just write something popular, if maybe a famous person loves it and talks it up, then I won't have to do any of this, and fame will come, and I can sell more books and live happily ever after.
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