I’m also an editor, and I recently worked on a book about sustainability that seems to have awakened some latent Republican DNA running through my veins, because all of a sudden I long to be a small-business-person-cowgirl type who makes a living by her own rules … selling books!
But back to my over-broad eclecticism. (I hope this is not too eclectic for you.) This concern started when I read publishing consultant Alan Rinzler's very fine blog on The New Author Platform.
To sell books, Alan says, you need "personality, authenticity, expertise, and subtlety." In other words you have to be who you are on your blog (but entertaining, even if the real you is slightly dull), you have to know what you're talking about, and you should never ever ask people to buy your books. You just charm them so much with your non-dull authentic personality and expertise that they can't wait to click that PayPal button. Alan also suggests you comment a lot on other people's blogs, so I commented on his: (more…)